That’s right! I would like to apply for the job opening to be your Real Estate agent.
Do you have any idea how most people go about selecting a licensed Real Estate agent to assist them to either sell their home, a home which is likely their most valued possession, or to help them to find a new home, an asset which is likely their single most significant investment? Sadly, most people choose a Real Estate agent without considering the candidate’s qualifications, and the result is often a poor selection. As I have written in previous blogs, there are approximately 472,000 licensed Real Estate agents in the State of California. Having a population of nearly 37,000,000, then by mathematical supposition, 1 in 78 residents of California has a Real Estate license. That is pathetic - it is almost as easy to get a Real Estate license as it is to get a driver's license - but can they all, really be qualified to sell Real Estate? Think about that comment for a minute.
Here is what happens. There is a high likelihood that everyone knows a licensed Real Estate agent, and because of that, rarely will anyone actually take the time and initiative to interview agents - they simply call an agent who happens to be a friend, family member, affiliate of a religious group, or neighbor, etc.
Here is what is interesting! Before choosing Real Estate as my second career, I was a senior-level finance executive in the world of international manufacturing. Throughout my 25 years, I witnessed hundreds of people being hired by managers who used all of the wrong criteria, such as friends or family, people who attended the same college, people with like-minded sports interests, people with similar personality types, or just people who would not represent a future threat to that hiring manager’s career. The sad reality is that, while we have a near 10% nationwide unemployment rate, it is highly likely that qualified people are the victims of corporate reductions, while at the same time hundreds of thousands of unqualified misfits are still roaming the corridors in our American corporations.
So, why do I raise the issue of jobs in the corporate environment when I am requesting to interview with you for the job of being your Real Estate agent? Well … If you have ever attempted to search for a job within the most recent 10 years, you may have noticed that most employers are more focused on how well a candidate will market themselves, rather than assessing the substance of the candidate's skills and talents and how well the candidate will actually perform. This is because most of American businesses do not understand effective hiring and interviewing. And guess what? Pay attention to this statement - homeowners and home seekers are no different – they do not understand how and what to focus, in order to hire the right Real Estate agent.
Let me help you to select the right Real Estate agent. Listen to what I am offering to you. First and foremost, place yourself into the mindset that you are the hiring manager - after all, you are indeed hiring a professional to provide you with a service for which they will be compensated. Second, make the conscious, yet difficult decision that you will not hire any friends, family, or close associates – let them know, if necessary, that you value their relationship above the risk of jeopardy. And further to this point, do not accept any agent referrals from friends and family. Top Producing agents in any Real Estate Brokerage firm, while widely sought out, may not be, and probably will not be, a good choice for you. Now why would I suggest that you not seek out those regarded as, “the best”. Any Real Estate agent / broker achieves their success by applying the “numbers game”. Let’s face it – the more listing contracts with sellers, and the more buyer-broker agreements with buyers, the more probability that they will close transactions, and therefore generate commission revenue. The underlying problem for YOU, when playing in this “numbers game” is that, not every seller or every buyer, is a winner. Often times, the secret to getting as many listing contracts as possible, is to avoid be truthful with the seller about the market value of their home, and the result is a home that remains unsold for 6 months or longer. Can you afford that? Often times the secret to finding buyers is to give false promises of finding their dream home, without any attempt to assess your needs or to ascertain what you really want. Don’t let an agent play with your mind or your emotions.
Third, make a simple list of the “must-haves” - and this is not only critical, but probably unexpected from what you were thinking up to this point. You need to look for; (1) Agents who use active selling techniques, not passive marketing techniques. (2) Agents who invest in themselves to improve selling skills that will bring value to you. (3) Agents who have business experience and the diversity to know and understand negotiating skills, contract preparation, and can bring parties together for a “win-win”, and (4) Agents who take the time to learn and understand your needs and expectations. One caution here – avoid interviewing more than 3 agents.
My business partner and myself invest thousands of dollars monthly to improve our skills and techniques. As former business executives we know and appreciate the power of investing, and the resulting dividends that yield to our clients. We absolutely know the value to providing excellence in service to our select clients, and from that, the benefits that accrue to all parties associated with us. Truth, honesty, and integrity have always been, and will always be, the foundation and strength by which we operate our business.
Of those 472,000 Real Estate agents licensed to operate in the State of California, only a small percentage actually have the commitment and drive to aggressively pursue self improvement and skills upgrades to service their clients’ better interests. We are among those minority Real Estate agents who have such devotion and confidence.
Our goal is to help and guide people to buy and sell San Diego Homes: Contact us soon - and let us apply for the job of being your Real Estate agent.
Charles M. Schevker (CPA)
DRE # 01875556
Broker Associate
Prudential California Realty
Do you have any idea how most people go about selecting a licensed Real Estate agent to assist them to either sell their home, a home which is likely their most valued possession, or to help them to find a new home, an asset which is likely their single most significant investment? Sadly, most people choose a Real Estate agent without considering the candidate’s qualifications, and the result is often a poor selection. As I have written in previous blogs, there are approximately 472,000 licensed Real Estate agents in the State of California. Having a population of nearly 37,000,000, then by mathematical supposition, 1 in 78 residents of California has a Real Estate license. That is pathetic - it is almost as easy to get a Real Estate license as it is to get a driver's license - but can they all, really be qualified to sell Real Estate? Think about that comment for a minute.
Here is what happens. There is a high likelihood that everyone knows a licensed Real Estate agent, and because of that, rarely will anyone actually take the time and initiative to interview agents - they simply call an agent who happens to be a friend, family member, affiliate of a religious group, or neighbor, etc.
Here is what is interesting! Before choosing Real Estate as my second career, I was a senior-level finance executive in the world of international manufacturing. Throughout my 25 years, I witnessed hundreds of people being hired by managers who used all of the wrong criteria, such as friends or family, people who attended the same college, people with like-minded sports interests, people with similar personality types, or just people who would not represent a future threat to that hiring manager’s career. The sad reality is that, while we have a near 10% nationwide unemployment rate, it is highly likely that qualified people are the victims of corporate reductions, while at the same time hundreds of thousands of unqualified misfits are still roaming the corridors in our American corporations.
So, why do I raise the issue of jobs in the corporate environment when I am requesting to interview with you for the job of being your Real Estate agent? Well … If you have ever attempted to search for a job within the most recent 10 years, you may have noticed that most employers are more focused on how well a candidate will market themselves, rather than assessing the substance of the candidate's skills and talents and how well the candidate will actually perform. This is because most of American businesses do not understand effective hiring and interviewing. And guess what? Pay attention to this statement - homeowners and home seekers are no different – they do not understand how and what to focus, in order to hire the right Real Estate agent.
Let me help you to select the right Real Estate agent. Listen to what I am offering to you. First and foremost, place yourself into the mindset that you are the hiring manager - after all, you are indeed hiring a professional to provide you with a service for which they will be compensated. Second, make the conscious, yet difficult decision that you will not hire any friends, family, or close associates – let them know, if necessary, that you value their relationship above the risk of jeopardy. And further to this point, do not accept any agent referrals from friends and family. Top Producing agents in any Real Estate Brokerage firm, while widely sought out, may not be, and probably will not be, a good choice for you. Now why would I suggest that you not seek out those regarded as, “the best”. Any Real Estate agent / broker achieves their success by applying the “numbers game”. Let’s face it – the more listing contracts with sellers, and the more buyer-broker agreements with buyers, the more probability that they will close transactions, and therefore generate commission revenue. The underlying problem for YOU, when playing in this “numbers game” is that, not every seller or every buyer, is a winner. Often times, the secret to getting as many listing contracts as possible, is to avoid be truthful with the seller about the market value of their home, and the result is a home that remains unsold for 6 months or longer. Can you afford that? Often times the secret to finding buyers is to give false promises of finding their dream home, without any attempt to assess your needs or to ascertain what you really want. Don’t let an agent play with your mind or your emotions.
Third, make a simple list of the “must-haves” - and this is not only critical, but probably unexpected from what you were thinking up to this point. You need to look for; (1) Agents who use active selling techniques, not passive marketing techniques. (2) Agents who invest in themselves to improve selling skills that will bring value to you. (3) Agents who have business experience and the diversity to know and understand negotiating skills, contract preparation, and can bring parties together for a “win-win”, and (4) Agents who take the time to learn and understand your needs and expectations. One caution here – avoid interviewing more than 3 agents.
My business partner and myself invest thousands of dollars monthly to improve our skills and techniques. As former business executives we know and appreciate the power of investing, and the resulting dividends that yield to our clients. We absolutely know the value to providing excellence in service to our select clients, and from that, the benefits that accrue to all parties associated with us. Truth, honesty, and integrity have always been, and will always be, the foundation and strength by which we operate our business.
Of those 472,000 Real Estate agents licensed to operate in the State of California, only a small percentage actually have the commitment and drive to aggressively pursue self improvement and skills upgrades to service their clients’ better interests. We are among those minority Real Estate agents who have such devotion and confidence.
Our goal is to help and guide people to buy and sell San Diego Homes: Contact us soon - and let us apply for the job of being your Real Estate agent.
Charles M. Schevker (CPA)
DRE # 01875556
Broker Associate
Prudential California Realty
Sattelite Office:(858) 437-8400 ext. 248
Home Office: (858) 750-2578
Home Office: (858) 750-2578
Mobile: (858) 449-8250
1299 Prospect St.
La Jolla, CA. 92037
1299 Prospect St.
La Jolla, CA. 92037
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